Opendoor Technologies Inc ( OPEN ) shares are trading lower Thursday morning, pausing a recent rally as negative sentiment ripples through the property technology sector. Here’s what investors need to know.

OPEN is taking a hit from negative sentiment. See the full story here.

What To Know: The pullback coincides with a disappointing third-quarter earnings report from peer Better Home & Finance, which missed analyst estimates. The two companies are often linked in investor sentiment; hedge fund manager Eric Jackson recently touted both as high-potential growth plays.

Earlier this week, Opendoor ( OPEN ) saw significant upside after CEO Kaz Nejatian announced he would purchase $1 million in company stock, signaling strong insider confidence in his “refounding” strategy.

Nejatian also publicly backed President Donald Trump's proposed 50-year mortgage plan to address affordability, though the idea faced criticism from economists like Betsey Stevenson regarding the slow pace of equity building.

Despite Thursday's volatility, JPMorgan analyst Dae Lee recently maintained an Overweight rating on Opendoor ( OPEN ) with an $8 price target for 2026, viewing the company's current operational reset as essential for long-term profitability.

However, Thursday’s trading action suggests investors are taking profits or reacting to the sector-wide cooling that appears to be triggered by Better Home's results.

Benzinga Edge Rankings: According to Benzinga Edge data, Opendoor ( OPEN ) currently boasts an exceptionally high Momentum score of 99.78, indicating strong recent price action despite a lower Growth score of 20.01.

OPEN Price Action: Opendoor Technologies ( OPEN ) shares were down 6.72% at $8.74 at the time of publication on Thursday, according to Benzinga Pro data.

Read Also: America Could Lose AI Race Against China Due To Power Crunch, Goldman Says

How To Buy OPEN Stock

Besides going to a brokerage platform to purchase a share – or fractional share – of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument.

For example, in Opendoor Technologies’ case, it is in the Real Estate sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.

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