SoundHound AI Inc ( SOUN ) shares are trading higher Wednesday after the company announced that its ChatGPT-integrated voice assistant is now live and in production in Peugeot, Opel and Vauxhall vehicle brands in Europe.

What To Know: The SoundHound Chat AI voice assistant with integrated ChatGPT is now live and in production in Peugeot, Opel, and Vauxhall vehicle brands across 11 European markets including Austria, France, Germany, Italy, Spain and the United Kingdom. 

SoundHound said it expects to enter into 17 total markets by the end of July. For certain previously released models, SoundHound Chat AI with integrated ChatGPT will be available on-demand and can be delivered over-the-air with no need to visit a dealer.

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“Our collaboration with Stellantis has put both companies right at the cutting edge of innovation in the automotive sector, bringing the driver experience into a new and exciting era,” said Michael Zagorsek, COO of SoundHound AI ( SOUN ).

“SoundHound is proud to deliver voice AI technology that meets the market’s demand for a next generation consumer experience built on natural conversation.”

With the introduction of SoundHound Chat AI into Peugeot, Opel, and Vauxhall, drivers and passengers will now enjoy hands-free voice control for things like managing navigation, making calls or accessing real-time information. Users will also be able to ask detailed questions and continue a conversation as the voice assistant interacts with external knowledge sources and in-vehicle controls interchangeably.

SOUN Price Action: SoundHound shares were up 16.2% at $4.81 at the time of writing Wednesday, per Benzinga Pro.

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