GoPro, Inc ( GPRO ). shares are trading higher on Tuesday.

The company announced a fresh distribution collaboration with SoftBank Group’s (OTC:SFTBY) SB C&S Corporation in Japan, leveraging one of the region’s largest sales networks to market GoPro ( GPRO ) products.

“Through SB C&S, we’re continuing the expansion of our global retail presence, ensuring that GoPro ( GPRO ) products are more widely available to customers in Japan and improving our in-store merchandising and brand exposure,” said Dean Jahnke, GoPro’s Senior Vice President of Global Sales and Channel Marketing.

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Under the agreement, SB C&S can now offer its retail customers in Japan the complete lineup of GoPro ( GPRO ) cameras and accessories, expanding access to the latest innovations and products from GoPro ( GPRO ).

SB C&S will distribute GoPro ( GPRO ) cameras and accessories across Japan, including SoftBank stores, Yodobashi, and Yamada.

They’ll enhance retail displays and offer training to improve customer shopping experiences for GoPro ( GPRO ) products.

In May, the company announced a large-scale merchandising rollout and sales program at Best Buy Co., Inc. ( BBY ) .

Price Action: GPRO shares are trading higher by 7.39% to $1.525 at last check Tuesday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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