Rumble Inc ( RUM ) shares are trading higher Monday after the company announced that streamer Dr. Disrespect will provide exclusive content to Rumble Premium and lead Rumble Gaming as an advisor.

What Happened: Rumble announced Monday morning that Dr. Disrespect will begin streaming his content on the Rumble platform as part of an agreement that includes equity with milestones as a majority of its compensation.

Dr. Disrespect is set to provide exclusive content to Rumble Premium for his “Champions Club” community and lead Rumble Gaming, acting as an advisor and helping build the Rumble Gaming community.

Dr. Disrespect will make his Rumble debut on Dec. 2. Rumble will be offering a $10 discount for new subscribers to his community as part of the launch.

“Rumble is in a new era, and I’m laser-focused on expanding into two categories: gaming and crypto. Dr Disrespect will give a much-needed injection into our gaming category,” said Chris Pavlovski, chairman and CEO of Rumble.

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How To Buy RUM Stock

By now you're likely curious about how to participate in the market for Rumble – be it to purchase shares, or even attempt to bet against the company.

Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy ‘fractional shares,' which allows you to own portions of stock without buying an entire share.

In the case of Rumble, which is trading at $7.23 as of publishing time, $100 would buy you 13.83 shares of stock.

If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to “go short” a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.

RUM Price Action: Rumble shares were up 13.3% at $7.35 at the time of publication, according to Benzinga Pro.