MicroStrategy Inc ( MSTR ) drove market conversations around a “Bitcoin treasury,” whereby companies allocate treasury funds to Bitcoin (CRYPTO: BTC) rather than traditional investments. Rumble Inc ( RUM ) followed suit, as revealed in an announcement on Monday. This begs the question: Which companies will adopt Bitcoin next?

The Announcement: Shares of Rumble jumped over 3% on Tuesday morning following the company board’s approval of a Bitcoin plan. The strategy involves potential investments of up to $20 million in Bitcoin, or approximately 212 coins at current market prices.

MicroStrategy’s stock has catapulted over 400% in 2024 due to the company’s high exposure to Bitcoin.

Commentators Catch On: Angel investor Jason Calacanis reacted sarcastically to the decision in a post on X.

“Let's get GameStop ( GME ) to move cash to btc next! To the moon