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Wolverine World Wide Grants Global Licenses to Vida Shoes, Centric Brands
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Wolverine World Wide Grants Global Licenses to Vida Shoes, Centric Brands
May 1, 2024 8:40 AM

11:12 AM EDT, 05/01/2024 (MT Newswires) -- Wolverine World Wide ( WWW ) said Wednesday it struck global licensing deals with Vida Shoes International and Centric Brands as part of its strategic transformation into a brand-led company.

Vida will become the global Merrell and Saucony licensee for kids footwear while Centric has the global rights for Merrell apparel and accessories, including packs, bags, and hats, the company said.

Financial terms were not disclosed.

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