YELL, an apparel brand, has announced its expansion strategy, which will see the brand opening 70 new domestic stores and 10 international stores by the year 2028. With this expansion, the brand targets to reach a larger customer base, across geographical locations.

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The brand plans to unveil 70 new stores in key domestic locations across Bharat. Currently, the brand has three physical stores, two of them located in Delhi and one in Gurgaon. But Yell wants to expand its footprints in all metros and tier-1 cities like Bangalore, Hyderabad, Chennai, Chandigarh, Lucknow etc.

As part of its global expansion strategy, Yell said it is set to establish its footprint in international markets. With an increase in demand for Indian apparel in the Middle East and UAE, the brand is all set to enter the Dubai market, and will further expand to the rest of Asia, Europe, and the USA.

The brand was founded by the husband-wife duo Vipul Gupta and Divya Gupta in 2010, with an aim to provide apparel made from natural sources to the masses.

Vipul Gupta cofounder of Yell, said, "Our journey has been marked by a passion for sustainable fashion and a dedication to our customers. Expanding our presence through domestic and international stores is a natural progression in our mission to make Yell a global fashion phenomenon."

Further, Divya Gupta Co-Founder of Yell said, “In addition to its domestic and international store openings, Yell is set to launch its premium airport retail concept. Travelers passing through airports worldwide will soon have the opportunity to explore and purchase from the brand's exclusive collections."

The brand said it will also go for fundraising to enter new markets and get new clients.

First Published:Sept 29, 2023 1:56 PM IST