04:58 PM EDT, 10/08/2024 (MT Newswires) -- Zeta Global ( ZETA ) said Tuesday it has agreed to acquire marketing platform company, LiveIntent, for $250 million, comprising of $77.5 million in cash and $172.5 million in shares.

Zeta said it expects to close the transaction in Q4, with the deal expected to be immediately accretive to its earnings profile.

The company reaffirmed its Q3 guidance, including revenue of at least $255 million and adjusted EBITDA of at least $50.2 million.

Shares of Zeta were up about 2% in after-hours activity.

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