TL;DR

Shiba Inus reward token, TREAT, is set to debut this month, driving enthusiasm across the community. The team previously alerted users to stay away from people claiming premature access to the asset.

The Wait is Over

In the past few years, Shiba Inu (SHIB) evolved from a simple meme coin to a broader ecosystem. One asset associated with the project is Treat (TREAT).

It is specifically designed to serve as a reward token within the ecosystem and provide incentives for users engaging with Shiba Inus protocols, including the layer-2 scaling solution Shibarium. Most recently, the team behind Treat said the meme coin will officially see the light of day this month.

The new year begins with TREAT!

Wait is OVER, $TREAT is launching this January.

Lets kick off 2025 with a bang!

Check it out here https://t.co/O4wS2E6o3m pic.twitter.com/ebF5gGR0A5

It is important to note that scammers have used the hype surrounding the upcoming meme coin as an opportunity to scam the SHIB community. Shibarium Trustwatch (an X account that aims to provide security) has warned people multiple times to stay away from dubious individuals who offer services with TREAT and claim that it is live. 

Reaction From the Community

The news about TREATs launch caused huge enthusiasm, with numerous X users commenting on the post. One person who chipped in was Shiba Inus lead developer, Shytoshi Kusama: 

Our capstone and key to full and perpetual decentralization. Stay tuned for this epic launch, and remember to listen to my podcast to fully understand why Treat is vital to our success.

Earlier this week, Kusama revealed their intentions to launch a podcast in 2025. It will consist of 44 episodes and touch upon various aspects of the meme coins ecosystem. The team will focus on different topics each day of the week, with Tuesdays dedicated to TREAT. 

Mondays will center on meme coins, Thursdays on tech discussions, Fridays on shoutouts and follows, and Saturdays will be all about spirituality. There will be no streaming on Wednesdays or Sundays.