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Research Alert: CFRA Maintains Buy Opinion On Shares Of Alphabet Inc.
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Research Alert: CFRA Maintains Buy Opinion On Shares Of Alphabet Inc.
Aug 12, 2025 12:27 PM

03:10 PM EDT, 08/12/2025 (MT Newswires) -- CFRA, an independent research provider, has provided MT Newswires with the following research alert. Analysts at CFRA have summarized their opinion as follows:

According to a WSJ report, Perplexity AI has offered $34.5B to buy Chrome from Alphabet. The report cites that the offer is well above Perplexity's internal valuation of $18B, but within a broader $20B-$50B range from industry participants. We don't expect GOOG to entertain the offer, as we view Chrome as a non-negotiable asset to sell even though the DoJ has proposed that GOOG should be forced to divest Chrome (actual court remedies should be announced in the coming days/weeks). Although Google Chrome itself doesn't generate any revenue, the value to GOOG is that the browser has about a 66% global share, with over 90% of the traffic being directly routed to GOOG's Search business. Other companies have shown interest in Chrome, like OpenAI and Yahoo. If the courts rule that a forced sale is required (to be instantly appealed), we think it would be a huge blow to GOOG's Search business, especially if the business went to an emerging competitor that could take a massive bite into its search share.

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