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Research Alert: CFRA Maintains Hold Opinion On Adss Of Baidu
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Research Alert: CFRA Maintains Hold Opinion On Adss Of Baidu
Sep 23, 2025 6:38 AM

09:05 AM EDT, 09/23/2025 (MT Newswires) -- CFRA, an independent research provider, has provided MT Newswires with the following research alert. Analysts at CFRA have summarized their opinion as follows:

We up our 12-month target to USD150 from USD125, on a higher revised P/E of 14.4x our 2027 EPADS view (current forex rates), which is in line with BIDU's five-year historical forward average but a discount to peers given concerns about the company's ad-based business. We think recent share appreciation likely reflects improved prospects about China's ability to reduce reliance on U.S. chipmakers to build AI capacity along with overall better growth prospects tied to new emerging revenue opportunities. Still, we see business risk tied to BIDU's search/ad-based business and increasing competitive pressures in the China search landscape that we think will cause it to grow considerably slower than large cap China peers. That said, we forecast a return to mid-single digit revenue growth in 2026/2027 after expected declines in 2025/2024. Shares now trade at around 18x on a next 12 month EPADS, as we see upside capped following the recent re-rating of the companies valuation (bottomed at less than 8x back in April).

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