03:05 PM EDT, 05/01/2025 (MT Newswires) -- CFRA, an independent research provider, has provided MT Newswires with the following research alert. Analysts at CFRA have summarized their opinion as follows:

We increase our 12-month target by $4 to $24, based on a 2026 P/E of 7.0x, a steep but justified discount to historic averages. We lower our EPS estimates to $2.75 from $3.00 for 2025 and to $3.45 from $3.65 for 2026. Following HOG's better-than-expected Q1 earnings and suspension of prior 2025 guidance, we raise our opinion to Hold from Sell. The upgrade reflects our view that HOG shares now have a more balanced risk/reward profile following the stock's significant underperformance since the end of 2022. While we continue to have concerns regarding steep top-line headwinds from the ongoing decline in its annual motorcycle sales (which peaked in 2006), the company continues to generate solid free cash flow ($867M in 2024) and return cash to shareholders in the form of both dividends and buybacks. Moreover, we think poor management has been a major issue for years now and the expected hire of a new CEO in the coming months could improve investor sentiment surrounding the direction of the company.