01:30 PM EDT, 10/30/2025 (MT Newswires) -- CFRA, an independent research provider, has provided MT Newswires with the following research alert. Analysts at CFRA have summarized their opinion as follows:

We raise our 12-month price target by $54 to $6,504, 25x our 2026 EPS estimate, a premium to its 21x three-year average forward multiple, justified by resilient operating margins and compelling growth drivers. We raise our 2025 EPS estimate to $228.03 from $225.38 and 2026's to $260.19 from $257.96, reflecting positive gross bookings trends and management's improved outlook on EBITDA margins. After raising our estimates, we reiterate our Buy opinion as we feel shares are undervalued at current levels, possibly reflecting investor skepticism over BKNG's competitive advantage. We take a more constructive view, as BKNG's scale and trusted brand create a valuable network for customers and suppliers, mitigating potential competitive threats posed by Generative AI. We feel the "Connected Trip" strategy is evident in strong growth for add-ons including alternative accommodations, air travel, and rental car days, giving us confidence BKNG can sustain 10% bookings growth in 2026.