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Research Alert: CFRA Reiterates Hold Opinion On Shares Of Hilton Hotels Corporation
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Research Alert: CFRA Reiterates Hold Opinion On Shares Of Hilton Hotels Corporation
Oct 23, 2025 11:28 AM

02:00 PM EDT, 10/23/2025 (MT Newswires) -- CFRA, an independent research provider, has provided MT Newswires with the following research alert. Analysts at CFRA have summarized their opinion as follows:

We raise our 12-month price target by $36 to $298, 32x our 2026 EPS estimate (from 29x), below shares' 35x five-year average forward multiple. We lower our 2025 EPS estimate to $7.97 from $8.01 and lift 2026's to $9.30 from $9.05. Our higher multiple reflects a more favorable view of HLT's EBITDA margin of 31.3% (-20 bps Y/Y), despite a soft RevPAR environment (-1.1% Y/Y) in Q3. While HLT's luxury brands continued delivering RevPAR growth, we maintain our Hold rating as overall portfolio RevPAR declines (second consecutive quarter) limit near-term upside potential despite the company's demonstrated margin resilience. We think investors will continue to focus on unit development (+23,200 new rooms in Q3), which could also help offset weaker RevPAR growth in 2026. Key risks include prolonged consumer spending weakness, while upside could come from faster-than-expected RevPAR recovery or accelerated market share gains in luxury segments.

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