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Expert Outlook: Zebra Technologies Through The Eyes Of 5 Analysts
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Expert Outlook: Zebra Technologies Through The Eyes Of 5 Analysts
Aug 5, 2025 3:29 PM

Zebra Technologies ( ZBRA ) has been analyzed by 5 analysts in the last three months, revealing a diverse range of perspectives from bullish to bearish.

The table below summarizes their recent ratings, showcasing the evolving sentiments within the past 30 days and comparing them to the preceding months.

Bullish Somewhat Bullish Indifferent Somewhat Bearish Bearish
Total Ratings 0 2 3 0 0
Last 30D 0 0 1 0 0
1M Ago 0 1 1 0 0
2M Ago 0 0 0 0 0
3M Ago 0 1 1 0 0

The 12-month price targets, analyzed by analysts, offer insights with an average target of $322.0, a high estimate of $367.00, and a low estimate of $280.00. Surpassing the previous average price target of $279.60, the current average has increased by 15.16%.

Investigating Analyst Ratings: An Elaborate Study

The perception of Zebra Technologies ( ZBRA ) by financial experts is analyzed through recent analyst actions. The following summary presents key analysts, their recent evaluations, and adjustments to ratings and price targets.

Analyst Analyst Firm Action Taken Rating Current Price Target Prior Price Target
Tim Long Barclays Raises Equal-Weight $301.00 $263.00
Piyush Avasthy Citigroup Raises Neutral $342.00 $280.00
Richard Eastman Baird Raises Outperform $367.00 $320.00
Richard Eastman Baird Raises Outperform $320.00 $290.00
Meta Marshall Morgan Stanley Raises Equal-Weight $280.00 $245.00

Key Insights:

Action Taken: Analysts adapt their recommendations to changing market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their response to recent developments related to Zebra Technologies ( ZBRA ). This information provides a snapshot of how analysts perceive the current state of the company.

Rating: Providing a comprehensive analysis, analysts offer qualitative assessments, ranging from 'Outperform' to 'Underperform'. These ratings reflect expectations for the relative performance of Zebra Technologies ( ZBRA ) compared to the broader market.

Price Targets: Analysts explore the dynamics of price targets, providing estimates for the future value of Zebra Technologies's ( ZBRA ) stock. This examination reveals shifts in analysts' expectations over time.

Understanding these analyst evaluations alongside key financial indicators can offer valuable insights into Zebra Technologies's ( ZBRA ) market standing. Stay informed and make well-considered decisions with our Ratings Table.

Stay up to date on Zebra Technologies ( ZBRA ) analyst ratings.

Delving into Zebra Technologies's ( ZBRA ) Background

Zebra Technologies ( ZBRA ) is a leading provider of automatic identification and data capture technology to enterprises. Its solutions include barcode printers and scanners, mobile computers, and workflow optimization software. The firm primarily serves the retail, transportation logistics, manufacturing, and healthcare markets, designing custom solutions to improve efficiency at its customers.

Zebra Technologies: Delving into Financials

Market Capitalization Analysis: The company's market capitalization surpasses industry averages, showcasing a dominant size relative to peers and suggesting a strong market position.

Revenue Growth: Zebra Technologies's ( ZBRA ) remarkable performance in 3M is evident. As of 31 March, 2025, the company achieved an impressive revenue growth rate of 11.32%. This signifies a substantial increase in the company's top-line earnings. As compared to its peers, the revenue growth lags behind its industry peers. The company achieved a growth rate lower than the average among peers in Information Technology sector.

Net Margin: Zebra Technologies's ( ZBRA ) net margin excels beyond industry benchmarks, reaching 10.4%. This signifies efficient cost management and strong financial health.

Return on Equity (ROE): Zebra Technologies's ( ZBRA ) ROE excels beyond industry benchmarks, reaching 3.77%. This signifies robust financial management and efficient use of shareholder equity capital.

Return on Assets (ROA): The company's ROA is a standout performer, exceeding industry averages. With an impressive ROA of 1.71%, the company showcases effective utilization of assets.

Debt Management: Zebra Technologies's ( ZBRA ) debt-to-equity ratio surpasses industry norms, standing at 0.65. This suggests the company carries a substantial amount of debt, posing potential financial challenges.

How Are Analyst Ratings Determined?

Experts in banking and financial systems, analysts specialize in reporting for specific stocks or defined sectors. Their comprehensive research involves attending company conference calls and meetings, analyzing financial statements, and engaging with insiders to generate what are known as analyst ratings for stocks. Typically, analysts assess and rate each stock once per quarter.

In addition to their assessments, some analysts extend their insights by offering predictions for key metrics such as earnings, revenue, and growth estimates. This supplementary information provides further guidance for traders. It is crucial to recognize that, despite their specialization, analysts are human and can only provide forecasts based on their beliefs.

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This article was generated by Benzinga's automated content engine and reviewed by an editor.

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