03:59 AM EDT, 03/14/2025 (MT Newswires) -- Purple Innovation ( PRPL ) said Thursday it has initiated a review of strategic alternatives for the company, following expressions of interest.

The company said it will consider a broad range of opportunities to maximize shareholder value, including a sale or merger.

The company said it has not yet set a timetable for its evaluation, nor ade any decisions related to potential strategic alternatives.