07:54 AM EDT, 07/23/2026 (MT Newswires) -- Tilray Brands ( TLRY ) launched ZONNA, a new cannabis brand offering "fast-acting" THC pouches, it said Thursday.

The product will be available in a format that includes 15 pouches per container, with each ZONNA pouch containing 10 mg of THC, said the company.

"As preferences move toward products that are discreet, convenient, precise, and smoke-free, ZONNA reflects our ability to anticipate where the category is going and deliver differentiated experiences that meet consumers there," said Tilray Canada President Blair MacNeil.

Shares were down 2% to C$5.88 by the close in Toronto on Wednesday.