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Adidas third-quarter sales slow in North America
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Adidas third-quarter sales slow in North America
Oct 29, 2025 12:07 AM

Oct 29(Reuters) - Adidas's North America

sales recorded the weakest growth among the German sportswear

maker's regions in the third quarter, the company reported on

Wednesday.

Revenues for its Adidas brand in North America rose 8%

on the year, excluding the impact of currency movements, lagging

other markets, which grew between 10% and 21% in the quarter.

Adidas's brand growth metric strips out sales of its

discontinued Yeezy sneaker line, which was especially popular in

the U.S. Its third-quarter North America revenues are down 5%

compared to last year including Yeezy.

Adidas released preliminary results and hiked its annual

profit outlook last week, saying it successfully offset part of

the extra costs caused by higher U.S. tariffs.

Its top-selling Samba sneakers, previously priced at $90 and

up, now start at $100 on its U.S. site.

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