Nov 13 (Reuters) - Amazon.com ( AMZN ) launched a

low-cost ecommerce service called Amazon Haul for some customers

in the United States giving them a selection of products at $20

or less, the online retailer said on Wednesday, as it looks to

take on Chinese firms Shein and PDD Holdings' ( PDD ) Temu.

In August, Amazon ( AMZN ) CEO Andy Jassy said average selling

prices were falling as customers were trading down to cheaper

items and buying more essential goods.

The company said that the majority of products will be

priced $10 or under, with some costing as little as $1.

The new low-cost service will be available within its

app and users could search for "Haul", the company said, adding

that it will be available for customers when they update their

Amazon ( AMZN ) shopping app next.