financetom
Business
financetom
/
Business
/
Apple set to sell Vision Pro headset outside US, Bloomberg News reports
News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities
Apple set to sell Vision Pro headset outside US, Bloomberg News reports
May 13, 2024 10:21 AM

May 13 (Reuters) - Apple ( AAPL ) is gearing up to sell

its Vision Pro mixed-reality headset outside the United States,

Bloomberg News reported on Monday, in a bid to invigorate demand

for its most expensive bet in years.

The iPhone-maker has flown hundreds of employees from its

international stores to Cupertino, California and started

training them on how to demonstrate the $3,499 headset to

customers, the report added, citing people with knowledge of the

matter.

Apple ( AAPL ) plans to bring its Vision Pro to international markets

after its Worldwide Developers Conference (WWDC), scheduled to

be held from June 10 to June 14, the report said.

The training of workers, which takes as many as four days,

from Germany, France, Australia, Japan, South Korea, Singapore

and China, suggests these will be some of the first

international markets for the device.

Apple ( AAPL ) did not immediately respond to a Reuters request for

comment.

The Vision Pro headset was unveiled in June last year and

hit the shelves in the U.S. from Feb. 2. The headset's launch in

the international markets could help Apple ( AAPL ) attract customers at

a time when sales of its most popular product iPhone are

slowing.

After initial enthusiasm for the Vision Pro, which has a

hefty price tag, the demand has been slowing, according to

analysts.

In March, Apple ( AAPL ) CEO Tim Cook was quoted in China's state-run

CCTV Finance saying that Apple's ( AAPL ) Vision Pro will hit the

mainland China market this year and that the company will

continue to ramp up research and development investment in

China.

Comments
Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Related Articles >
Airbnb CTO Aristotle Balogh to Depart
Airbnb CTO Aristotle Balogh to Depart
Nov 21, 2025
02:34 PM EST, 11/21/2025 (MT Newswires) -- Airbnb ( ABNB ) said in a regulatory filing Friday that its chief technology officer Aristotle Balogh will step down from his role in December. Balogh will remain in an advisory, non-executive capacity through at least February 2026 to assist with the transition, the company said. Shares were up 3.2% in recent trading....
Walmart Uses Flywheel to Drive Market Share Ahead of CEO Transition, RBC Says
Walmart Uses Flywheel to Drive Market Share Ahead of CEO Transition, RBC Says
Nov 21, 2025
02:55 PM EST, 11/21/2025 (MT Newswires) -- Walmart ( WMT ) is using a consistent consumer backdrop and its operating flywheel to drive further market-share gains after a beat-and-raise fiscal Q3, RBC Capital Markets said, calling it a strong quarter for CEO Doug McMillon to go out on. The brokerage said Thursday in a note that Walmart's ( WMT )...
Ford Shares Rally On Supply Chain Resilience And Rate Cut Optimism
Ford Shares Rally On Supply Chain Resilience And Rate Cut Optimism
Nov 21, 2025
Ford Motor Co ( F ) shares are trading higher Friday afternoon, propelled by a dual tailwind of reassured operational stability and shifting monetary policy expectations. Here’s what investors need to know. F is gathering positive momentum. Get the scoop here. What To Know: Investors responded positively after Ford filed a Form 8-K addressing a Thursday fire at the Novelis...
Elanco Gets FDA Emergency Approval for Treatment of New World Screwworm in Cats
Elanco Gets FDA Emergency Approval for Treatment of New World Screwworm in Cats
Nov 21, 2025
02:28 PM EST, 11/21/2025 (MT Newswires) -- Elanco Animal Health ( ELAN ) received emergency use authorization from the US Food and Drug Administration for its Credelio CAT treatment for New World screwworm in felines. The authorization was supported by studies showing Credelio CAT's potential effectiveness, backed by prior research on Old World screwworm in cats and New World screwworm...
Copyright 2023-2026 - www.financetom.com All Rights Reserved