Feb 24 (Reuters) - Domino's Pizza on Monday

missed market expectations for fourth-quarter same-store sales,

hurt by stiff competition in the fast-food industry as consumers

in the U.S. are wooed by value meals.

The company reported a quarterly same-store sales rise of

0.4% in the U.S., compared with analysts' average estimate of a

1.63% rise, according to data compiled by LSEG.