03:49 PM EDT, 04/02/2025 (MT Newswires) -- Domino's Pizza (DPZ) is teaming up with food delivery company DoorDash ( DASH ) to potentially reach new customers in North America.

Under a partnership, subscribers of the DashPass subscription program will be able to order from their local Domino's store. A pilot project is underway in select locations ahead of a projected US rollout beginning in May, with plans for expansion across Canada later this year.

"The ability to connect seamlessly with DoorDash ( DASH ) customers means more sales for Domino's stores, while efficiently leveraging our brand's robust delivery network," Domino's Chief Operating Officer Joe Jordan said in a joint statement. "Tapping into incremental customers, particularly in suburban and rural markets, is a meaningful opportunity for Domino's, as our brand continues to open stores nationwide."

Domino's drivers will fulfill orders placed through the DoorDash ( DASH ) app.

"DoorDash ( DASH ) is excited to welcome Domino's to our Marketplace across the US and Canada," DoorDash ( DASH ) COO Prabir Adarkar said. "By joining forces, we're bringing customers a new choice in the rapidly growing pizza category."

DoorDash's ( DASH ) shares were up 3.9% ahead of market close on Wednesday, taking its year-to-date gain to 13%. Domino's shares were up 0.1%, and have risen 11% this year.

"Our new partnership with DoorDash ( DASH ) brings together the scale of our two industry-leading companies, as we continue to build towards the $1 billion opportunity that we believe the aggregator marketplace represents for us," said Jordan.

In February, Domino's reported a 14% year-over-year increase in 2024 earnings to $16.69 per share and a 5.1% jump in revenue.

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