March 11 (Reuters) - Grubhub and drone technology
company Dexa announced a three-month pilot program on Wednesday
to introduce aerial food delivery services to customers in Green
Brook, New Jersey.
Beginning next week, customers within a 2.5-mile radius of
Grubhub-owner Wonder's Green Brook location will be able to
order on the app and opt for drone delivery at no extra charge
beyond the standard delivery and service fees.
The move adds to intensifying competition in the autonomous
delivery space, where rivals DoorDash ( DASH ) and Uber Eats
are also aggressively pursuing drone and robotic
delivery partnerships.
Wonder, a food hall and delivery startup, had acquired
Grubhub from Dutch company Just Eat Takeaway for $650 million
last year. That was 91% less than the $7.3 billion Just Eat
Takeaway had paid four years earlier.
The aerial delivery service will be powered by Dexa's
DE-2020, a fully automated aircraft that lowers food orders to
the ground on a cable.
Dexa is one of only four U.S. companies that both builds and
flies delivery drones, which have received full federal aviation
approval - a certification that has proven difficult for much of
the industry to obtain.
Grubhub said it would evaluate the pilot's results before
deciding whether to bring drone delivery to additional
restaurant partners in the area. A public demonstration is
scheduled for March 16 ahead of the launch.