08:12 AM EDT, 08/21/2025 (MT Newswires) -- GURU Organic Energy Corp. ( GUROF ) , an organic energy drink brand company that saw its shares jump more than 4% and hit a 52-week high on Wednesday, announced Thursday that July 2025 has become the strongest month ever for its Amazon sales in both Canada and the United States, driven by a record-breaking Prime Day event.

The company said it achieved strong sales growth during the four-day Prime Day event, up 40% in Canada and 96% in the United States versus 2024. Performance exceeded last year's results on the traditional two Prime Days, while the additional two "bonus" days drove sales at two to five times the company's normal daily run rate in both markets, it added.

GURU said these results drove a new monthly record on Amazon, with U.S. sales surpassing a major milestone for the first time.

Carl Goyette, President and CEO, said: "Beyond the impressive sales growth, we are especially encouraged by the record number of total customers and the significant increase in new-to-brand buyers. Just as importantly, our repeat purchase rates remain well above industry norms."

GURG said in the U.S. category overall, competitive dynamics continue to shift, with smaller brands outperforming some incumbents. GURU added it remains focused on capturing market share in the growing clean and organic energy drink segment.