09:18 AM EDT, 08/12/2025 (MT Newswires) -- Holley Performance Brands (HLLY) and Callaway Cars said Tuesday they are collaborating to develop a new line of performance packages for General Motors ( GM ) trucks and SUVs.

The companies said the packages will be offered at multiple price points and will be available through Holley's digital and direct-to-consumer channels and Callaway's GM dealership network.

Under the deal, Holley will fund vehicle development, marketing and activation, the companies said.