March 17 (Reuters) - Kraft Heinz ( KHC ) said on Tuesday

it plans to launch high-protein Mac & Cheese as part of CEO

Steve Cahillane's efforts to revive the packaged food maker

after hitting pause on its plans to split.

Last month, Kraft Heinz ( KHC ) halted efforts to split the company

and said the challenges were "fixable and within our control."

* The new product line, called PowerMac, will be launched in

April and will include 17 grams of protein and 6 grams of fiber

per serving.

* Cahillane said at the time of announcing the pause that

underinvestment had starved brands such as Oscar Mayer and Kraft

Mac & Cheese.

* The packaged food industry has been trying to cope with a

change in dietary preferences toward healthier foods,

accelerated by the U.S. administration's "Make America Healthy

Again" campaign as well as fast adoption of GLP-1 weight-loss

drugs.

* Available in two flavors, Original and White Cheddar,

PowerMac will roll out at major retailers for $2.99 per

7.25-ounce box.

* The company also plans to launch in April

"better-for-you" Lunchables and Capri-Sun drinks with

electrolytes and low sugar.

* The launches are a part of Kraft Heinz's ( KHC ) $600 million

investment into the business announced last month.