PARIS (Reuters) - Investment bank Morgan Stanley has raised its rating on French luxury goods giant LVMH to 'overweight' from 'equal weight'.

"While LVMH should face a number of challenges in 2025, the Group's prospects have materially improved in recent weeks, a function of more favorable industry dynamics but also company specific factors (improving prospects at key brands Vuitton/Tiffany/Bulgari)," it wrote in a research note.