03:10 PM EDT, 09/10/2025 (MT Newswires) -- Short interest in AppLovin ( APP ) is rising again, even after traders betting against the ad-tech firm suffered an estimated $3.4 billion in paper losses over the past six months, Bloomberg reported Wednesday.

According to the report, data from S3 Partners showed that shares borrowed and sold short climbed this week to 6.5% of the float, up from 4.7% in early August, representing the highest level since March.

AppLovin's ( APP ) stock has surged more than 75% this year, with the latest rally being driven by the company's upcoming inclusion in the S&P 500 on Sept. 22, the report said.

Analysts caution that much of the positive news is already priced in, with the stock trading at roughly 47 times forward earnings, raising concerns about overvaluation, Bloomberg said.

Shares of AppLovin ( APP ) were up 1.2% in recent trading.

AppLovin ( APP ) did not immediately reply to MT Newswires' request for comment.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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