Software giant Microsoft said India is a world example in digital identity and lot of innovations are coming from the country.

In an interview to CNBC-TV18's Kritika Saxena, Jean-Philippe Courtois, executive vice president and president global sales, said the world has become digital in the past few years, "Microsoft is building tech intensity and tech capacity to enable retail and automobile companies."

Talking about artificial intelligence (AI), Courtois said, "A number of companies in India are doing great work on artificial intelligence. Some of the technology services companies are developing AI analytics platform to enable very large enterprise customers."

Further, Courtois said, "I see a lot of potential across India in many different shapes and forms."