08:59 AM EST, 11/17/2025 (MT Newswires) -- NIQ Global Intelligence ( NIQ ) said Monday that Essity has chosen it as the Sweden-based global hygiene and health company's primary provider of point-of-sale and consumer intelligence data for the US market.

Financial details of the partnership weren't disclosed.

The companies said the partnership brings Essity's US operations into the same data arrangement used globally by the company and establishes NIQ as Essity's lead data partner across North America. The firms said Essity will access NIQ's cloud-based platform and AI tools to support category work and planning.

Shares of NIQ were down 0.6% in recent Monday premarket activity.