Feb 4 (Reuters) - Omnicom Group ( OMC ) topped Wall

Street estimates for fourth-quarter results on Tuesday, aided by

strong growth in its advertising and media segment.

The company is capitalizing on the opportunity to leverage

AI in driving campaigns, helping the company secure new business

and expand its market presence.

The U.S. presidential election and the holiday season

prompted higher political and retail advertisements in the last

three months of 2024.

Omnicom ( OMC ) is a marketing and communications firm that offers

services such as advertising, digital marketing solutions and

branding to large corporations and government agencies across

various sectors.

IPG-owned media research firm Magna Global said the global

ad market size would be up 6.1% to $990 billion in 2025, with

the growth rate lower versus prior years due to the lack of

major cyclical events.

Omnicom's ( OMC ) advertising and media segment, its largest by

revenue, posted a growth of 5.9% to $2.43 billion in the fourth

quarter.

In December, the company struck a $13.25 billion all-stock

deal to buy rival Interpublic Group, creating the

world's largest advertising agency.

Omnicom's ( OMC ) revenue stood at $4.32 billion in the quarter

ended Dec. 31, compared with the average analyst estimate of

$4.31 billion, according to data compiled by LSEG.

On an adjusted basis, the company earned $2.41 per share,

compared with expectations of $2.37.