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OpenAI taps Apple supplier to make AI device, the Information reports
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OpenAI taps Apple supplier to make AI device, the Information reports
Sep 21, 2025 1:39 AM

Sept 19 (Reuters) - OpenAI has signed a deal with Apple

device assembler, Luxshare, to make a

consumer device, the Information reported on Friday, citing

people familiar with the matter.

The device is currently a prototype under development and is

expected to be pocket-sized and aware of context, designed to

work closely with the ChatGPT parent's artificial intelligence

models.

Such a gadget could eat into the markets of Apple and other

consumer electronics makers by offering an alternative to users

for interacting with AI, challenging the dominance of

smartphones and traditional hardware.

Luxshare and OpenAI did not immediately respond to Reuters'

requests for comment.

OpenAI bought hardware startup io Products, founded by

former Apple designer Jony Ive, earlier this year in a $6.5

billion deal, underscoring its push to move beyond software into

consumer hardware.

Luxshare, a major assembler of Apple's ( AAPL ) iPhones and AirPods,

would bring large-scale manufacturing capabilities to OpenAI's

effort.

OpenAI has also approached China-based Goertek, a supplier

that assembles AirPods, HomePods and Apple Watches, to provide

components, including speaker modules, for its planned devices,

the Information report said.

The project marks one of the boldest bets yet by an AI

company to build a dedicated device rather than relying solely

on smartphones and PCs. The goal is to create an "AI-native"

product, hardware designed from the ground up to work with AI

models, rather than bolted onto existing platforms.

This, according to analysts, could open new markets and give

OpenAI a foothold in consumer electronics, an arena still

dominated by Apple, Samsung and Alphabet's Google.

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