Sept 19 (Reuters) - OpenAI has signed a deal with Apple
device assembler, Luxshare, to make a
consumer device, the Information reported on Friday, citing
people familiar with the matter.
The device is currently a prototype under development and is
expected to be pocket-sized and aware of context, designed to
work closely with the ChatGPT parent's artificial intelligence
models.
Such a gadget could eat into the markets of Apple and other
consumer electronics makers by offering an alternative to users
for interacting with AI, challenging the dominance of
smartphones and traditional hardware.
Luxshare and OpenAI did not immediately respond to Reuters'
requests for comment.
OpenAI bought hardware startup io Products, founded by
former Apple designer Jony Ive, earlier this year in a $6.5
billion deal, underscoring its push to move beyond software into
consumer hardware.
Luxshare, a major assembler of Apple's ( AAPL ) iPhones and AirPods,
would bring large-scale manufacturing capabilities to OpenAI's
effort.
OpenAI has also approached China-based Goertek, a supplier
that assembles AirPods, HomePods and Apple Watches, to provide
components, including speaker modules, for its planned devices,
the Information report said.
The project marks one of the boldest bets yet by an AI
company to build a dedicated device rather than relying solely
on smartphones and PCs. The goal is to create an "AI-native"
product, hardware designed from the ground up to work with AI
models, rather than bolted onto existing platforms.
This, according to analysts, could open new markets and give
OpenAI a foothold in consumer electronics, an arena still
dominated by Apple, Samsung and Alphabet's Google.