As theaters are waiting for more releases and more relaxations, content consumption on OTT apps continues to see rise..

In several major markets around the world, the TV audience has fallen since 2016, as viewing becomes more fragmented and athletes compete in Japan when audiences are mostly asleep in the United States and Europe. Ratings data from the opening ceremony and first few nights of events indicate that the Tokyo Games are currently the least-watched Olympics in recent history across Europe and in the United States. However, TV viewership is up in Australia and Japan.

Cinema halls in India have re-opened after a long hiatus of three months and just one week into re-opening, PVR has put up 4 new screens in the NCR region. PVR chairman Ajay Bijli has also said that there will be 40-50 more screens before the end of the financial year.

PVR Cinemas will reopen on July 30 in states and Union Territories where multiplexes and theatres have been allowed to operate.