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Rumble Set to Buy German AI Firm Northern Data; Third-Quarter Loss Narrows
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Rumble Set to Buy German AI Firm Northern Data; Third-Quarter Loss Narrows
Nov 10, 2025 4:01 AM

06:31 AM EST, 11/10/2025 (MT Newswires) -- Rumble (RUM) shares rose early Monday as the video-sharing platform's third-quarter net loss narrowed year over year and the firm agreed to acquire German artificial intelligence company Northern Data in an all-stock deal.

The company posted a per-share loss of $0.06 for the September quarter, compared with a $0.15 loss the year before, it said Sunday. Three analysts polled by FactSet expected a loss of $0.06. Revenue dipped 1% to $24.8 million versus the $26.8 million estimate based on the same number of analysts.

Rumble logged 47 million average global monthly active users, or MAUs, in the quarter, down from 51 million in the prior three-month period. Average revenue per user advanced 7% on a sequential basis to $0.45, as it said similar audience monetization revenue came from fewer MAUs.

Separately, Rumble said it would combine with Northern Data as it develops cloud and data center businesses, speed up international expansion and drive revenue. The deal comes after Rumble said in August that it informed Northern Data of its intention to purchase the AI and high-performance computing services provider.

Rumble's stock jumped 25% in the most recent premarket activity.

Under the agreement, Rumble will submit a voluntary public offer to all of Northern Data's investors to exchange 2.0281 newly issued class A shares for each share in the company. The offer also includes a potential payment of up to $200 million in cash to Northern Data's stockholders, if there is a sale or certain milestones have been achieved, according to Rumble.

The beginning of the acceptance period for the exchange offer, which requires approval from regulators, and completion is expected in the second quarter of 2026. The transaction is expected to give Northern Data shareholders a roughly 30.4% total pro forma ownership in Rumble.

The deal is expected to strengthen Rumble's cloud portfolio with the addition of about 22,400 Nvidia ( NVDA ) graphic processing units and allow it to have access to a globally distributed network of data center locations.

"The addition of GPUs and data centers to our existing video and cloud portfolio would just be the start," Rumble Chief Executive Chris Pavlovski said in the statement. "Our vision is to continue building out this ecosystem with the addition of new verticals."

Additionally, cryptocurrency firm Tether will purchase up to $150 million of GPU services from Rumble over a two-year period after the completion of the latter's acquisition of Northern Data, according to a separate statement. Tether completed a $775 million investment in Rumble in February.

Rumble also secured a $100 million advertising commitment from Tether beginning in the first quarter of next year, it said in another statement.

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