09:20 AM EST, 03/05/2025 (MT Newswires) -- Sportsman's Warehouse (SPWH) said Wednesday it partnered exclusively with Byrna Technologies ( BYRN ) to feature Byrna's ( BYRN ) personal protection products at its physical and online stores.

The outdoor specialty retailer said the agreement includes in-store and e-commerce shop-in-shops featuring Byrna's ( BYRN ) non-lethal launchers, with live product demonstrations available in select stores.

Sportsman's Warehouse said it will use its archery lanes for demonstrations and provide training for staff, while Byrna ( BYRN ) will offer product training and marketing support.

The rollout will focus on locations with "high customer interest" for personal protection products, the company said.

Shares of Byrna ( BYRN ) were up more than 8% in recent Wednesday premarket activity, while Sportsman's Warehouse stock was inactive.