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Topgolf Callaway Brands Signs Distribution Deal With Golf Saudi Entertainment
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Topgolf Callaway Brands Signs Distribution Deal With Golf Saudi Entertainment
Sep 19, 2024 1:24 AM

03:48 AM EDT, 09/19/2024 (MT Newswires) -- Topgolf Callaway Brands ( MODG ) said Thursday it signed a multi-year deal with Golf Saudi Entertainment for the marketing and distribution of the company's golf brands in Saudi Arabia.

Under the collaboration, Golf Saudi will build three Topgolf venues by 2028 with an option for two additional venues, and it gains exclusive right to distribute Callaway Golf, Odyssey, and Ogio products in the country.

Callaway Golf, Odyssey, TravisMathew and Ogio will also become the official equipment and apparel brands for official Saudi golf teams and Saudi Elite golf professionals, the company said.

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