Nov 6 (Reuters) - UK's Domino's Pizza Group said on Wednesday

its orders increased in the current quarter on the back of higher delivery

orders and discounted pricing, after reporting a like-for-like sales growth for

the third quarter.

The franchise, which operates under the umbrella of U.S.-based Domino's

Pizza in the UK and Ireland, said total orders climbed 5.8% in the first

five weeks of the fourth quarter.

Dominos' like-for-like sales grew 0.7% in the third quarter ended Sept. 29,

following a decline of 0.5% in the previous quarter.

"We're focused on growing our like-for-like sales in a sustainable way,

primarily driven by order growth and not pricing, meaning lower ticket prices

for customers and sustainable like-for-like sales growth driven by volume," CEO

Andrew Rennie said.

Domino's said it expects full-year core earnings in the range of current

market expectations of 142.4 million pounds to 144.7 million pounds

($183.3-$186.3 million).

Total system sales - a term used in the franchising industry to represent

sales of all outlets that use a brand - rose to 374.8 million pounds in the

third quarter, from 363.7 million pounds a year earlier.

The company operates more than 1,300 stores in the UK and Ireland.

($1 = 0.7769 pounds)

(Reporting by Shanima A in Bengaluru; Editing by Sonia Cheema and Varun H K)