March 21 (Reuters) - Warner Bros Discovery ( WBD ) said

on Thursday it was set to launch its Max streaming service in

Europe from May 21, ahead of the Olympic Games in Paris this

year.

The platform will feature content from HBO Max's scripted

entertainment such as "The Sopranos" and "The Wire", Discovery's

reality shows and Eurosport's television network to the audience

in Europe.

Pricing details for the new launches will be announced

at a later date and will vary from country to country, the

company said. Max's starting price for U.S. subscribers is $9.99

a month for the ad-supported plan.

Warner Bros Discovery ( WBD ) launched Max in the U.S. last May

in a push to strengthen its streaming growth in the face of

growing competition from companies such as Netflix ( NFLX ) and

Walt Disney ( DIS ).

Max, home to a library of content including "House of the

Dragon", will be initially rolled out in the Nordics, Iberia,

and Central and Eastern Europe in May, followed closely by

launches in Poland, the Netherlands, France, and Belgium.

The platform will stream every live event from the 2024

Summer Olympics in Paris across the European countries where the

service is made available, the company said.

"Paris 2024 will be included in all subscription plans,

ensuring all customers will gain complete access to the biggest

sporting event in the world," Warner Bros Discovery ( WBD ) said.

Subscribers will also have access to content such as

international and European sports including all four tennis

Grand Slam events - the Australian Open, the French Open

Wimbledon and the U.S. Open.

The European launches of Max will also coincide with the

season 2 premiere of HBO Original "House of the Dragon" on June

17.