HubSpot Inc ( HUBS ) shares are up during Thursday’s trading session. The move comes despite a quiet news cycle for the Cambridge-based company.

• HubSpot ( HUBS ) stock is showing upward movement. Why is HUBS stock advancing?

Strong Earnings Performance

HubSpot ( HUBS ) reported quarterly earnings of $3.09 per share on Feb. 11. This exceeded the Benzinga Pro analyst estimate of $2.99. Quarterly revenue reached $846.75 million, surpassing the Street estimate of $830.54 million.

CEO Yamini Rangan called 2025 a “transformative year.” She noted “AI adoption gathered pace” via the company’s Breeze Customer Agent.

Analyst Growth Outlook

Needham analyst Joshua Reilly maintained a Buy rating. He cut the target from $700 to $300.

Reilly stated the company’s position for “multiple drivers to growth re-acceleration.” He noted total revenue grew 20.4% year-on-year.

Positive 2026 Guidance

BTIG analyst Nick Altmann also reiterated a Buy rating. He cited “strength in underlying KPIs” as a core driver. HubSpot ( HUBS ) expects fiscal 2026 revenue between $3.69 billion and $3.7 billion. This outlook sits above the previous $3.61 billion estimate.

Customer Base Expansion

The company grew its customer count to 288,706 by late 2025. This represents a 16% increase from the prior year. Calculated billings also rose 27% to $971.4 million in the fourth quarter.

Technical Analysis

HubSpot ( HUBS ) is trading 3.5% above its 20-day simple moving average (SMA), but it remains 24.9% below its 100-day SMA, showing a short-term bounce inside a still-damaged longer-term trend.

Shares are down 56.75% over the past 12 months and are positioned closer to their 52-week lows than highs.

Key Resistance: $297

Key Support: $214

HUBS Stock Price Activity: HubSpot ( HUBS ) shares were up 1.07% at $261.88 at the time of publication on Thursday, according to Benzinga Pro data.

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