National Trust Survey conducted by Firstpost and Ipsos show nearly 53% of the 34,470 respondents want Narendra Modi to continue as Prime Minister of India.

Share Market Live

NSE

The survey was conducted at 291 urban wards and 690 villages in 57 socio-cultural regions across 320 — over 60 percent — parliamentary constituencies, spread over 285 districts across 23 states of India.

Here's a look at the findings:

The objective of the study was to ascertain local political situation and identify influencing trust factors at socio-cultural regions (SCR) and state level, segregated by urban and rural areas and coupled with some diagnostics on how and why people might vote in a certain way.

To meet above objective, adopted a sampling protocol that was best suitable to capture the heterogeneity of India's population base

The sampling protocol was designed to provide estimate at socio-cultural region and state level, with 95 percent confidence interval and five percent margin of error (desired levels of precision).

The main requirements for this are:

A comprehensive national sample frame at the most granular level possible (census enumerator blocks in urban and villages in rural) and random selection at every level of sample selection (ie district, ward/village, household, individual)

The PPS (probability proportional to size) sampling procedure was adopted for selection of wards and villages in each SCR

A total of 34,470 individuals were surveyed from 291 urban wards and 690 villages in 57 SCR covering 320 parliamentary constituencies, spreading in 285 districts across 23 states of India.

Sample collected through survey was then weighted using 2011 national census data to correct for over- and undersampling of certain population sub-groups.

Firstpost newspaper, a 20-page broadsheet, will be launched on January 26. It will be published every Saturday and cater to readers in Mumbai and New Delhi.

Analysis of the survey will continue through the day on all channels of Network18 such as News18 and CNBC-TV18.