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Apple aims to bring AI features and spatial content app to Vision Pro, Bloomberg reports
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Apple aims to bring AI features and spatial content app to Vision Pro, Bloomberg reports
Feb 15, 2025 4:34 PM

Feb 15 (Reuters) - Apple ( AAPL ) is planning to add

Apple Intelligence to its Vision Pro headset, along with an

updated mode for guest users and a spatial content app as early

as April, Bloomberg News reported on Saturday.

The company plans to roll out the features as part of a

software upgrade and they could be available in beta version for

developers as soon as this week, the report added, citing people

familiar with the matter.

Apple ( AAPL ) didn't immediately respond to a Reuters request for

comment.

Apple ( AAPL ) has been rushing to incorporate artificial

intelligence into its devices to get ahead of rivals. Reuters

had earlier reported that the iPhone maker is in talks with

Tencent ( TCTZF ) and TikTok owner ByteDance about integrating

their artificial intelligence models into iPhones sold in China.

Apple's ( AAPL ) Vision Pro starts at $3,499 in the United States.

Apple Intelligence on the Vision Pro would include features like

the Writing Tools interface, Genmojis and the Image Playground

app, Bloomberg said.

The move could be an effort at reviving the sales for the

device which had been waning after initial enthusiasm following

its launch in February last year, due to the headset's hefty

price tag and competition from cheaper options including Meta

Platforms' ( META ) Quest.

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